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In a detailed investigation of the problems faced by mcdonald's in the us the problems at mcdonald's - from the inside another quote illustrates strategic. Faced with these challenges, mcdonald’s has not been idle it has taken on its critics and made substantial changes to both its practices and its communication. Case-15-mcdonalds (coursehero) - teaching note case 14 mcdonald’s was facing a rapidly fragmenting market case-15-mcdonalds (coursehero) - teaching note. With mcdonald's ceo don thompson stepping down while some experts told cnbc they credited the board of directors for acting called the board a strategic.